Privacy policy

PRIVACY POLICY

Last updated: August 27, 2026

At Kaleo Pilates ("we," "our," "us"), we are committed to protecting the privacy of our customers and website visitors. This Privacy Policy explains how we collect, use, share, and safeguard your personal data in compliance with the California Consumer Privacy Act (CCPA) and applicable U.S. federal and state privacy laws. By using our website, you consent to the collection and processing of your data as described below.

1. DATA CONTROLLER

The data controller is FBA Ventures LLC, operating under the trade name Kaleo Pilates, registered in the State of Wyoming, United States, with its registered address at 5830 E 2nd St, Ste 7000 #35769, Casper, Wyoming 82609, United States.

2. PURPOSES AND LEGAL BASIS FOR PROCESSING

We process your data for the following purposes:

  • Order processing and fulfillment: Performance of contract.
  • Customer account management: Performance of contract.
  • Billing and accounting: Legal obligation.
  • Customer support: Legitimate business interest.
  • Newsletters and promotional offers: Consent (opt-in).
  • Targeted advertising (Google Ads, remarketing, Google Shopping): Consent.
  • Fraud prevention and chargeback protection: Legitimate business interest.

3. DATA COLLECTED

We collect two categories of data:

Data you provide directly: First and last name, email address, billing and shipping address, phone number, and order history. Payment information is encrypted and processed securely by our payment providers — we do not store it.

Data collected automatically (cookies & tracking): IP address, browser type and device, pages visited, products viewed, browsing behavior, conversion data, and Google advertising identifiers (IDFA, AAID).

4. USE OF GOOGLE SERVICES

To show you relevant products and improve your experience, we use the following services:

  • Google Shopping: Browsing data is collected to optimize ad display and measure performance.
  • Google Ads & remarketing: Conversion tracking and personalized ad campaigns based on your previous visits.
  • Google Analytics: Analysis of browsing behavior and user experience to improve our website.

5. DATA SHARING

Your data is never sold to third parties. It may be shared only with:

  • Our essential service providers (payment processors, shipping carriers, website host).
  • Google, strictly in the context of advertising campaigns and analytics (subject to your cookie consent).
  • Administrative or judicial authorities when required by law.

All partners are bound by strict confidentiality and data security obligations.

6. DATA RETENTION

  • Customer account data: 3 years from the last commercial interaction.
  • Order data: 7 years (U.S. accounting and tax obligations).
  • Marketing data: 3 years maximum.
  • Browsing logs: 13 months.

7. YOUR RIGHTS

Under applicable U.S. privacy law, you have the following rights regarding your personal data: the right to know what data we collect and how it is used, the right to access your data, the right to request deletion of your data, the right to opt out of the sale or sharing of your data, the right to correct inaccurate data, and the right to non-discrimination for exercising these rights.

To exercise any of these rights, contact us at: contact@kaleopilates.com. We will respond within 45 days as required by law.

8. COOKIES AND SIMILAR TECHNOLOGIES

Our website uses cookies to ensure proper site functionality (cart, login), analyze performance (Google Analytics), and deliver targeted advertising (Google Ads, Google Shopping). You may accept or decline non-essential cookies via the consent banner displayed upon your first visit.

9. SECURITY

We implement appropriate technical safeguards, including SSL/TLS encryption and secure hosting, to protect your data. While no system is entirely infallible, we commit to notifying affected users and relevant authorities in the event of a data breach that presents a significant risk to your rights.

10. INTERNATIONAL DATA TRANSFERS

Some of our partners (including Google and Shopify) may process your data on servers located outside the United States. In such cases, we ensure that appropriate safeguards are in place in accordance with applicable data protection standards.

11. CHANGES TO THIS POLICY

We may update this policy at any time to remain legally compliant. The version currently published on this page is the one in force.

CONTACT

For any privacy-related inquiry:

By phone: +1 818 659 2999
Support hours: Monday – Friday: 10:00 AM – 6:00 PM (MT) — Saturday – Sunday: Closed

By email: contact@kaleopilates.com

Kaleo Pilates is committed to responding to all inquiries within 24 to 48 business hours.

Legal identification:
Trade name: Kaleo Pilates
Legal entity: FBA Ventures LLC
Registered address: 5830 E 2nd St, Ste 7000 #35769, Casper, Wyoming 82609, United States
Email: contact@kaleopilates.com